LEADING FIGURES FROM THE WORLD OF INTERNATIONAL HIGHER EDUCATION GATHERED AT GRONINGEN UNIVERSITY IN THE NETHERLANDS FOR THE FIRST ‘STUDENT OF THE FUTURE’ CONFERENCE ORGANISED BY DUTCH-BASED STUDY CHOICE PLATFORM, STUDYPORTALS. HERE NIC MITCHELL LOOKS AT KEY ISSUES RAISED FOR MARKETING AND COMMUNICATION PRACTITIONERS.

The digital age means an end of the one-way messaging from universities to the next generation of students.

‘Push’ marketing doesn’t work

So says Tony Lee, Global Digital Marketing Director of Study Group, which enrols tens of thousands of international students for university education abroad every year.

Speaking at ‘The Student of the Future’ conference at the University of Groningen (pictured above) on April 5, he said: “Too many universities still think marketing is all about them and don’t realise that ‘push’ marketing doesn’t work anymore.” Read more…