Session

Digital student recruitment: Yesterday, today & tomorrow


Zernikezaal April 5, 2016 11:10 am - 12:00 pm

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Tony Lee

The session will look at the fast-paced evolution of digital marketing technologies and how data has transformed best practice marketing techniques in the sector. Discover the realm of a “digital native” to better understand what students seek and how they use information on education choices to determine where to study abroad.

The presentation will cover likely future developments and trends like:

  • ad blocking and what it means for your university branding
  • how to prepare for the mobile revolution?
  • how to make your videos go viral to reach out to more students?
  • the needs and wants of the next generation of students
  • their digital media consumption patterns in relation to the study choice process
  • what will marketers and recruiters be doing tomorrow to stay ahead of the curve?