Workshops

Using analytics to evaluate, predict and optimize recruitment success


A2 April 5, 2016 10:15 am - 12:00 pm

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Meltem Oktay

Are you interested in becoming more analytical in your international student recruitment efforts? Do you already know what process prospective students go through to decide whether to study at your university? What pages do they visit before they make their choice? Would you like to learn what features are more appealing for students and how to design websites that make it easier to turn prospective students into applicants to grow the applicant pool for your university programmes? Want to take your student recruitment budget to the next level and also calculate the return on investment for every channel and marketing campaign you implement? Then this training session is the right one for you. This workshops will cover two hours of intensive training, and will include a short coffee break.

StudyPortals’ Analytics and Consulting Team (ACT) will present insights and training regarding:

  • Why and how you should track your university website traffic with Google Analytics to look at prospective student behavior,
  • How to design your website for best conversion to ensure prospective students turn into applicants,
  • How to calculate return of investment of your online marketing campaigns in international student recruitment,
  • Multi-channel tracking – how many and which channels do students use before they convert?