Meltem Oktay

Senior Analytics Consultant (ACT) at StudyPortals

Meltem Oktay works as Senior Analytics Consultant in the Analytics & Consulting Team at StudyPortals. She started working for StudyPortals in 2011. Her initial job was to develop the UK and Turkish market at which she was so successful using her expertise and skills in Google Analytics that she quickly became the company’s expert on Google Analytics and Google Tag Manager. Besides supporting StudyPortals clients with more insight on country and discipline interest, ROI and website audits and redesign, Meltem is increasingly providing training on Google Analytics for universities across Europe.

Meltem has studied Industrial Engineering & Management in Istanbul Yıldız Technical University, Turkey. During her education, she has traveled and studied around Europe which brought her the passion for internationalism. Meltem believes in the strength of technology and internet which enables us the transparency and tracking options. Although, she thinks it is important to have the continuous relationship and knowledge between relevant departments in a university to be able to see the full conversions.